Vintage Postcard for Fjords Smorgette
Before all of America was fat, and perhaps influenced by Abba, but probably not, there was a Swedish explosion in America. In South Florida, where I grew up, we had Sweden House. Everyone was going overboard for Smörgåsbord. I cannot recall if I actually ever ate at one, but I definately passed them.
Recently I ran across the top postcard for Fjords Smorg-ette. Clearly on the West coast they knew those blurpin Californians would not get on bord with such a long name.
If I recall correctly, Sweden House restaurants ran all the way up the East Coast. A quick search of Fjords yielded only a sole vacant location with a facebook page. If you have time, you should search youtube for Sweden House commercials. They are 70s perfection. I wonder what caused the Smorgas-armageddon? Though we still have places like Golden Corral, they just don't seem to have the same charm.
Sweden House at Ultraswank.
Sweden House at My Florida History.
Fjords Facebook Page.
