Fjords Smorg-ette and Sweden House

Vintage Postcard for Fjords Smorgette

Before all of America was fat, and perhaps influenced by Abba, but probably not, there was a Swedish explosion in America.  In South Florida, where I grew up, we had Sweden House.  Everyone was going overboard for Smörgåsbord.  I cannot recall if I actually ever ate at one, but I definately passed them.   

Recently I ran across the top postcard for Fjords Smorg-ette.  Clearly on the West coast they knew those blurpin Californians would not get on bord with such a long name.  

If I recall correctly, Sweden House restaurants ran all the way up the East Coast.  A quick search of Fjords yielded only a sole vacant location with a facebook page.  If you have time, you should search youtube for Sweden House commercials.  They are 70s perfection.  I wonder what caused the Smorgas-armageddon?  Though we still have places like Golden Corral, they just don't seem to have the same charm.

Sweden House at Ultraswank.

Sweden House at My Florida History

Fjords Facebook Page.

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